Empathy, strategy, design, and innovation.
I work with shaping brand experiences across various dimensions. My expertise lies in insight, strategy, concept development, and design. Over my 30-year career in design, I've cultivated a multidisciplinary skill set through close collaboration with service designers, business designers, product designers, researchers, architects, and developers.
Recently, I've taken on leadership roles within design teams, driving value-driven innovation for our clients. I have assisted brands in understanding their market and their audience, effectively communicating, engaging, differentiating, and delivering unique products, and services. These offerings are strategically crafted with empathy, imbued with meaning, and executed with a high level of craftsmanship.
I strongly believe in the power of unique visions and in individuals who follow their leading star with dedication, teamwork, precision, and humility.