Food Factory is a concept restaurant by Blender, part of the UMOE Group
(including Peppes Pizza, Burger King, T.G.I. Friday & Starbucks). 

The concept is to associate the idea of the restaurant with the setting of the factory, where busy workers build up the meals with genuine ingredients, skilled handwork and passion. The result is the real deal “piece” of food.

The visual identity, inspired by an old fashioned factory environment from the 18th century Chicago, takes the guests 200 years back in time, with its massive unfurbished working benches, old documents, rusted gears and canvas. 

Food Factory´s visual identity includes also interior design, signage and uniforms for serving personnel.