Kognifai
Strategy, concept development, brand experience and graphic design
Kognifai™ is a global sharing cloud platform designed to facilitate engineers and developers in accessing and exchanging real-time data and software across various industries.
Their vision is to catalyze a new industrial revolution where automated machines and sophisticated devices can seamlessly share crucial data, leading to a significant enhancement in efficiency, predictive error identification, and maintenance planning.
In the near future, cargo ships will autonomously log local weather conditions and operational data directly onto Kognifai™. Subsequently, the software controlling wind farms will utilize this data to forecast mechanical wear and schedule maintenance. Simultaneously, developers can leverage the wind farm software as a foundation to create new software applications for other industries, such as oil platforms, thereby fostering a continuous cycle of innovation and adaptation.
The platform's potential value grows exponentially with the quantity of shared data and software, promising transformative advancements across industries.
Kognifai™ is a product of Kongsberg Digital, part of the Kongsberg Group.
Done while at Designit Oslo.
Strategy and Design process for the concept
The idea behind the identity has been to create a visual system that could recall precision, collaboration, intelligence and development in a dynamic way.
To be consistent with the essence of the Brand we let the data shape the identity.
We designed and developed a coded device that could transform itself according to real data fra Kognifai™ and be a visual driver for the identity system.
The result has been a technologic entity in constant change, moved by its own intelligence.
Inspiration for the visual concept.
We wanted the identity system to reflect the essence of Kognifai,
so we created a coded device which shapes itself according to real-time data.
Due to the complexity of the content and the fragmented target audience (CEOs, engineers, developers) it has been important to define the principles of how Kognifai™ should speak as a Brand.
The K-symbol is inspired by the code characters, the K-letter and the input/output concept.