Norco Interior

Concept development, branding, art direction, graphic and digital design

 
 

Norco is one of the largest retail interior firms in Norway.

With offices in Norway, Poland, Russia and Sweden and over 200 employers, Norco delivers a complete service, from project leading, to creative design solutions and own furniture production.

The concept generating the visual identity is that of the “physical room”.

Norco’s N-letter expands so to create a physical space (ie, the retail store); while the colorful shape recalls the shopping experience: a material action but also something very personal, involving the customer on an emotional level.
The variation of the shapes reflects both the flexibility and creativity of Norco’s solutions, and the different levels of the individual shopping experience.
 

Done while at Uniform Strategisk Design, Oslo.

 
 
norco-12.jpg