Oflife is a startup with a vision to emerge as the premier globally inclusive brand, celebrating unity amid diversity. Their aim is to introduce a loungewear fashion line in the US, catering to both the mass market and individuals with limb differences aged between 15 and 25 years.

Oflife challenges the prevalent non-inclusive trends in the fashion industry, which often perpetuate narrow stereotypes of aesthetics and beauty. By reshaping perceptions of diversity, equity, and inclusion, we aspire to design adaptive products that embrace the entirety of humanity.

The project's objective was to establish a framework comprising key elements to guide the Oflife team in developing a viable business model, achieving internal strategic coherence, crafting a distinctive visual identity, and implementing a straightforward yet impactful communication strategy.

Done while at Designit Oslo.