Statens Vegvesen - Car Branding

Branding and graphic design

 
 

Statens vegvesen is the Norwegian Administration of Public Roads.

The vehicles are probably the most important and active tool used by Statens vegvesen on a daily base.

The design has both a branding and functional role.

Since the vehicles must often stand on dangerous locations, both in bad weather and poorly illuminated zones, visibility is the very first priority of the branding design, also conceived to be modular and applicable on vehicles of different sizes and categories (Mitsubishi Outlander, Volkswagen Transporter, Mercedes-Benz Sprinter).

Photo: Statens Vegvesen.
Done while at Uniform Strategisk Design, Oslo.